Do people make purchase decisions based on what an organization stands for as much as what they sell/provide? Can Christian values be a valuable business asset? What about the cause a brand supports, or COVID-19 response? Illustrate with specific examples. Consider the articles "Sorry, Burgers: A Chicken Chain Is America's Favorite Fast-Food Restaurant" and "To Affinity and Beyond: From Me to We, The Rise of The Purpose-Led Band." Support with cited evidence and include visual examples.

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Yes people often make purchase decisions based on what an organization stands for not just the produ... View the full answer