Do small companies need a decision support system? Why or why not?Which type provides better results: qualitative research or quantitative research? Justify your choice.What is the difference between research with a causal goal and research with a descriptive goal?Some consumers will buy cars on eBay and some will not. If you were a marketer interested in researching this issue, which research goal would you use and why?At the end of the semester your school asks each student to fill out a survey and rate your professor. What type of research is this and what are the goals of the research?What is the key difference between observation and ethnography?Which of the data$-$collection methods would allow you to get the most detailed information about when and why a customer uses a particular product? Explain.What is the main drawback of field studies?Of the qualitative data$-$collection methods, focus groups are one of the least expensive and provide relatively quick collection turnaround. Why are they not used more often?Can a company depend on only quantitative research or do they need to conduct qualitative research as well? Why?If a marketer wants to determine which version of a slogan is more effective, which data$-$collection method would the marketer be most likely to use?What is the difference between the current optical scanning technology and RFID technology, and why is this important for marketers?What is data mining, and why is it popular?