Do some online research to find two companies that have utilized Twitter for marketing purposes. One company must have come up with a winning strategy, and the other an unsuccessful one. Refer back to the celebrity marketing examples on Twitter and the examples of Facebook marketing wins and fails.

Include the following for the winning Twitter campaign:

The name of the company

The name of the campaign

The goal of the campaign

A description of the campaign

Facts that support the assertion that the campaign was successful

An explanation as to why the campaign was successful

Include the following for a Twitter campaign that failed:

The name of the company

The name of the campaign (if applicable)

Answer rating: 100% (QA)

Winning Twitter Campaign 1 Company Oreo 2 Campaign name The Dunk in the Dark 3 Goal of the campaign ... View the full answer