Do some research and think about BMW

$,$

$$McDonald$\text{'}$s$,$ NFL

$,$

$$and Kraft

$/$

Heinz and their international growth.

Discuss where you would place

$($

BMW

$,$

$$Spotify$,$ Mcdonald's, NFL

$,$

$$and Kraft Heinz

$)$

$$in their respective positions on the framework.

$($

Hint: each of them belongs in a different square on the Framework

$)$

$.$

Discuss your logic for placing them in that square.