Question: Do some research in the library and on the internet, and find the following: 5 criteria that comprise good (quality) Mission statements; and 5 criteria

  1. Do some research in the library and on the internet, and find the following:
  2. 5 criteria that comprise good (quality) Mission statements; and
  3. 5 criteria that comprise good (quality) Vision statements.
  4. Visit the corporate website of the Coca-Cola Company, and read the organization's Mission and Vision statements:http://www.coca-colacompany.com/our-company/mission-vision-values
  5. Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows:
  6. Mission Statement: Is the organization's Mission statement a "good" Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
  7. Vision Statement: Is the organization's Vision statement a "good" Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
  8. Finally, find the company's Values statement: Conclude your paper with an analysis of the company's Values statement: What do Coca-Cola's values say about the organization's sense of ethics?

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