Do SWOT analysis comparison Specifically on the internet-based company For example : Netflix & other similar entity (can be in other industries) Compare technology & innovation base, where the company can leverage on. When comparing for every quadrant, make sure to site the reference (example : talking about financial performance, how they able to pay their shareholders compared to their competitor, cite financial statement, year & the webpage of the company) At least 3 comparisons for SWOT analysis (same categories, 3 companies) MUST provide insights, or maybe if you want to criticize must with factual information. Information we are trying to obtain is ICT or IS, do not talk about the marketing & promotion When doing audit assessment, have to use website metric, supply change metric, sale metric & how they can benefit in terms of internal capabilities & also external capabilities of the organization.