Do the following, using your knowledge from the textbook, at least ONE more source of info, and your notes: 1. Briefly, describe the important points of the following: 1. The role of marketing initiatives in exposing potential users to a brand 2. The role of perception in creating marketing initiatives 3 . The role of attention in creating marketing initiatives Then, do the following: 1. For your product (Final Project product). 2. Analyze the brand's present marketing initiatives (based on the 4Ps). You can visit the website, FB page etc. 3. Answer the following questions: 1. What specific actions can/are being used to ensure that consumers are exposed to this brand 2. How can consumer perception of this brand be enhanced? 3. What would you propose be done to increase the attention paid to this brand? 4. Propose marketing initiatives for each of the two brands that will utilize the concepts discussed in the chapter Include an example (pic) of an ad of your product brand