DO THIS PROJECT ON ECOWASH

"This report's goal is to create a positioning strategy for the new laundry detergent "EcoWash," a plant-based product. The research will list EcoWash's primary obstacles, pinpoint its nearest rivals, and suggest a positioning goal, product promise, key message, and communication strategy. Additionally, the report will suggest strategies for positioning EcoWash in the eyes of its intended audience."

This is an Individual assessment. Your role in this assessment is the strategic and creative team of an advertising agency. You need to build on your Concept and Positioning report, where you developed New product and recommended a Positioning Plan to a Based on your new product concept and positioning plan you are required to create and actual campaign by developing specific promotions tactics and a media campaign. For your promotions tactics and a media campaign you may use the MIT library to conduct your research: acceptable sources are journal articles, business magazines and business reports. Ensure that when writing you concept development report you use APA reference style when developing your reference list and citation. Promotional and Media Campaign Submission: Week 12 Work Count: Equal to 2000 words (20% +/- is acceptable) NOTE: This is to be your own work and as such the format will be pre-recorded or design content. Task: o Using the concept development report you have provided, develop a present actual promotional tactics. o You may use a variety of promotional tactics, but they must realistically achieve the new objective you have discussed in the concept development brief. Document your choice of tactics that will improve marketing outcomes of your product. Remember to include detailed information about: o promotional tool/vehicles o media vehicles o rationale for promotional tactic and media vehicle Format to complete this task: this will depend on the choice of Promotional tool/vehicle used. Some options are - Advertisement (broadcast, print, outdoor) - PR - Online Advertising (banner ads, pop-ups, ad words etc) - Social media - New media Lasted Updated: APR 2023 [BK214 IMC] Page 2 of Use the following format to complete this task, ensure you address each component of the concept development Report: 1. Introduction 2. Background a. Provide a brief background about your New product Concept b. Discuss the Key Positioning Objectives c. Restate the key Target Audience. 3. Promotional Mix a. Propose and justify the choice of 2 - 3 Promotions tools/vehicle. b. Formulate the key objectives for the promotional tool/vehicle, c. Describe and explain your Choice of Promotional tool/vehicle, d. Justify the use of the promotional tool to support the positioning strategy, e. Develop and discuss the Key message for the chosen Promotional vehicle. 4. Media Strategy and Choices a. Devise a media strategy. b. Identify 2 -3 key media options and defend your recommendations, c. Prepare a Timeline of activities showing the Medic vehicles and the planned activities. 5. Conclusion 6. References