Do you agree with the recent transition for The Post's marketing, business practices and news media to now be focused on the "New Generation"? Please provide 3 different reasons to why you agree or why you disagree with this new approach based on facts from this case.

After joining The Washington Post (The Post) in 2014 as publisher and CEO, Fred Ryan worked with owner Jeff Bezos to bring about an extraordinary digital transformation at the global news organization. As a result of Ryan and Bezos's efforts, The Post was on track to finish 2021 as a profitable and growing company, as it had been for the past six years. The turnaround had been nothing short of miraculous, leading Fast Company to recognize The Post as one of the "World's Most Innovative Companies"... "for bringing Amazonian ambition to news." Yet, despite all its success, The Post continued to face several significant business challenges, including new competitors, a growing number of channels through which readers consumed news, and rapidly changing consumer behavior. While The Post was transforming itself, the share of Americans using social media to access news had nearly doubled to 48%. Underscoring this trend, Gen Z individuals (those born after 1996) were far more likely than those in earlier generations to use social media and news aggregators instead of direct methods (e.g., https://www.washingtonpost.com/) to access news, hurting both subscriptions and ad revenues, and posing challenges to the future profitability of The Post. On August 4, 2021, The Post announced the creation of Next Generation (Next Gen)-a new initiative to accelerate the acquisition of younger and more diverse audiences through new products, practices, and partnerships. As part of the announcement, Ryan made the following statement: Over the past few years, The Post has boldly experimented in developing new ways to reach readers and expand our subscription base. We have delivered The Washington Post journalism to the broadest national and global audience in our history with many younger readers enjoying Post content on sites and in formats that didn't exist a few years ago, and we are eager to build upon this success and accelerate our progress. To execute the Next Gen initiative, a cross-company task force was formed to develop The Post's strategic roadmap for emerging audiences, which it would present to Ryan and his executive team. The future of the 143-year-old institution would depend on its ability to continue its organizational transformation and innovate for the next generation.