Do You Have a Good Mission Statement? No = 0 Somewhat = 1 Yes = 2 Does the statement describe an inspiring purpose that avoids playing to the selfish interests of the stakeholders? Does the statement describe the company's responsibility to its stakeholders? Does the statement define a business domain and explain why it is attractive? Does the statement describe the strategic positioning that he company prefers in a way that helps to identify the sort of competitive advantage it will look for? Does the statement identify values that link with the organization's purpose and act as beliefs with which employees can feel proud? Do the values resonate with and reinforce the organization's strategy? Does the statement describe important behavior standards that serve as beacons of the strategy and the values? Are the behavior standards described in a way that enables individual employees to judge whether they are behaving correctly? Does the statement give a portrait of the company, capturing the culture of the organization? Is the statement easy to read? TOTAL 15 or higher: Exceptional 10-14: Good Under 10: Needs Work! Campbell, A. (1997). \"Mission Statements.\" Long Range Planning, 30 (6), pp. 931-932. 1-Glocalization Glocalization is a term that we use when companies "think globally, but act locally." What is a good example of a policy, procedure, method, process, etc., from an organization that is enacted globally, but customized locally for a region, country, or territory? 2- Market Penetration and Market Development What are some examples of organizations that have had, in your view, a successful market penetration strategy, and a market development strategy. If possible, name specific products or brands that your classmates would recognize. 3- Use the file that you read in DocSharing - Unit 3 Documents last week to evaluate either your own organization's mission statement, or another organization's mission statement. First, copy and paste the mission statement from a website. Second, copy and paste the URL. Third, provide the overall score you gave the statement from the evaluation form. Lastly, select any five items from the questionnaire, and explain your rating in 1-2 sentences for each