Question: Do you have to believe that you can do something in order to be persuaded to do it? Are we more easily persuaded by substance

  1. Do you have to believe that you can do something in order to be persuaded to do it?
  2. Are we more easily persuaded by substance or by style? Does it matter?
  3. Do emotional appeals affect us, and how can these appeals be made more powerful by new media?
  4. What theories explain how we are persuaded by media? How have new media technologies altered our view of these technologies?

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