Question: . Do you think an authentic and different approachto revive a dormant brand can be profitable in the long run ? Explain . What is

. Do you think an authentic and different approachto revive a dormant brand can be profitable in the long run ? Explain

. What is brand stability and why is it important ? How can a brand achieve consistency ?

. How can someone generate more traffic on his website from a customer based brand equity perspective?

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