Question: Do you think pulsing is a good scheduling practice to keep, or should we use a different method?I would implement flighting, instead of pulsing, so

Do you think pulsing is a good scheduling practice to keep, or should we use a different method?I would implement flighting, instead of pulsing, so you can go heavy with ads in the summer, and you can take a couple months off after the summer to stay within your budget.I would continue using the pulsing practice to include additional ads in the summer to highlight your ice cream.

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