Document1 - Word X File Home Insert Design Layout References Mailings Review View ? Tell me what you want to do.. Sign in & Share QSR Brands Announces Partnership With GrabFood For safer and more convenient access to your favourite foods By Editorial Team on 3rd November 2020 OSR Brands, the region's largest quick service brand that operates KFC and Pizza Hut Malaysia, annou hership with GrabFood, Malaysia's fastest growing food delivery service, allowing greater accessibility to customers across the nation. Following the recent Implementation of the Conditional Movement Control Order (CMCO) In some states and with more Malaysians staying at home, there is a growing demand for delivery services. This collaboration between GrabFood and QSR Brands is timely and extends more access points for customers to e omers to enjoy their favourite KFC and Pizza Hut meals easily without leaving their homes. This partnership is expected to fuel further revenue growth and supports C QSR Brands' customer-centric strategy of togy of channel expan nel expansion and greater accessibility. To date, a total of 870 KFC and Pizza Hut outlets nationwide have been on-boarded with on-boarded with GrabFood. Together with n delivery fleet as well as the on-going foodpanda partnership, KFC and KFC and Pizza Hut's own delivery fleet as well as Pizza Hut's delivery footprint is expected to continuously expand to meet and serve Malaysians. "KFC and Pizza Hut are Malaysian household favourites, and our mission is to deliver satisfying experiences for our customers to enjoy our food in every situation. In today's new normal, we want to ensure that our customers feel safe feel safe and comfortable dining with us. enjoying the favourite comfort food whether it is throu ir stores. pick heir orders, or b delivery to their doorsteps. This is why we are committed to providing more options for customers to have a meal with KFC and F en Hut." said Nehchal Khanna, the Managing Director of QSR Brands. "The food delivery industry has exponentially grown over the past few years and has accelerated even more just in the p 10 months due to the COVID-19 pandemic. We are happy to partner with two of the biggest Malaysian food brands - ands - KFC and Pizza Hut, and we hope to help grow and contribute to the delivery services of KFC and Pizza Hut," Sean Goh, Managing Director of Grab Malaysia mentioned. For those who a for the perfect "Party for One" at home, KFC is bringing back The offle Box, an indulgent meal with 6 KFC favourite items. for the serb s. for the second time this year The One Box comes in two variants: the new Cheezy Popcorn Bowl and the classic Cheezy Wedges. The One Box consists of KFC chicken, Zinger Classic, Coleslaw. Whipped Potato. Potato. and Sjora Mangga Ria. This was specially crafted for those who are looking for a variety of KFC favourites to indulge in or share with their loved ones. Pizza Hut is offering a Taste the World' promotion on GrabFood concurrently, where customers are entitled to 20% + 30%% discount on selected items. The 20% discount consists of Pizzas Including Hawaiian Chicken. Beef Pepperoni, Super Supreme, Hawaiian Supreme as well as Creamy Carbonara Spaghetti and Spicy Chicken Arrabinto Spaghetti. Additionally, the 30% discount is storewide with the GrabFood promo: PASSPORT. This promotion is on-going and valid until 1 November 2020. Order KFC and Pizza Hut from the Grab app today and have your favourite comfort food delivered contactless to your doorstep. 1. Illustrate ONE (1) target market that QSR Brands is trying to reach through its partnership with GrabFood delivery service. (5 Marks) 2. Recommend the marketing orientation suitable for OSR to adopt so that it can continuously expand to meet and serve all Malaysians (5 Marks) 3. Customers can enjoy KFC and Pizza Hut's food products through dining in at the stores, picking up their orders, or by delivery to their doorsteps, through KFC and Pizza Hut's own delivery fleet, foodpanda, and Grabfood. Illustrate the types of marketing channel structure and its core characteristics, implemented by QSR Brands. (5 Marks) Page 1 of 1 0 words [ English (Malaysia) + 80% Type here to search 9 X I A " () ENG 10:27 AM 12/12/2020