Dodge car marketining product detail Requirement Positioning Statement: After developing your customer profile, generate a positioning statement for your product/service. What image will you attach to your product/service, based on what you know about your target market segment from the research in your customer profile? Provide a brief rationale for your positioning statement. Marketing Mix Elements: In this section, provide a specific account of your proposed marketing mix strategy (including product/service, promotion, distribution and price) that is ready to implement. Your choices should be well-supported and refer to the research you presented in the customer profile. Product/Service: This section should provide a description of the product/service and specify its features and benefits. That is, how will your product fit into or match your consumers lifestyles? This section also might include recommendations for packaging and/or service environment elements that should be incorporated. Distribution : This section should outline information about where consumers can purchase the product (e.g. specific retail outlets, online, etc.). You also may incorporate/propose potential partnerships here, if applicable. Price: This section should include your pricing strategy. Please give pricing information (including any special discounts or rates for your market segment), and justify based on your research. Promotion: This section should outline your choices related to promoting your product/service. Your plan should include general media (i.e. television, magazine, billboard, online, non-traditional, etc.) you recommend as well as specific outlets (e.g. Its Always Sunny in Philadelphia, Mens Health, Sports Illustrated, and online episodes of Dexter). These choices should make sense based on the research you conducted about your target markets communication and media behavior.

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