Question: Does co-browsing have positive effects on the customer experience? Co-browsing refers to the ability to have a contact center agent and customer jointly navigate an
Does co-browsing have positive effects on the customer
experience? Co-browsing refers to the ability to have a contact
center agent and customer jointly navigate an online document or
mobile application on a real-time basis through the web. A study
of businesses indicates that 81 of 129 co-browsing organizations
use skills-based routing to match the caller with the right agent,
whereas 65 of 176 non-co-browsing organizations use skills-based
routing to match the caller with the right agent. (Source: Cobrowsing
Presents a 'Lucrative' Customer Service Opportunity, available at
bit.ly/1wwALWr.)
a. At the 0.05 level of significance, is there evidence of a difference
between co-browsing organizations and non-co-browsing
organizations in the proportion that use skills-based routing to
match the caller with the right agent?
b. Find the p-value in (a) and interpret its meaning.
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