Question: Does it make sense for TBSL to try to increase customer giving using its other Ps? In other words, while TBSL already uses its product

Does it make sense for TBSL to try to increase customer giving using its other Ps? In other words, while TBSL already uses its product decision (BOGO) to encourage and facilitate giving to its malnutrition cause, should they also try to increase giving opportunities in other ways? Why or why not?

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