Does Signet really need four or more different store brands in the same mall? Why not put Jared, Kay, Zales, and Piercing Pagoda in one store and treat it like a department store for jewelry?

Is Signet late to the online market? Pick one of the brands $($Jared$,$ Kay, etc.$)$ and describe how you would morph the brand to meet future shopping trends. What should the in$-$store shopping experience be and how would that interact with online shopping?

What Signet has done by creating separate retail store brands has been done by others in other areas. For example, Gap owns Gap stores but also Athleta, Banana Republic, and Old Navy. What is unique about the challenges facing Signet and what challenges do they share with companies like Gap? Is there a particular retailer you think is getting it right, at least in terms of combining online and physical stores?