Does the linear model of communication work to explain how Apple was able to dominate in an era of media covergence? all the questions are attached below. Plus what kinda of conventional and unconventional persuasion stratgies did Apple use?

Should be no need for extensions. It is worth 2370 UI your gauc. In 2012, Apple overtook Coca-Cola as the most valuable brand in the world. Apple w already the most valuable company. While there are a number of reasons why Apple well-positioned to achieve this kind of success, few would argue that the leadership of Steve Jobs was anything other than visionary in re-establishing Apple as not only a dominant company in the home computer market but a tremendous success crossing ove into the consumer electronics, music, phone and tablet markets as well. Apple's success in shifting from 'cool' outsider to global leader has been described as the greatest business comeback story in history, from a corporation on the brink of collapse and bankruptcy in the mid-1990s to the most powerful company in the world fifteen years later. Part of the reason for Apple's success was timing. The home computer market, having been saturated first by Apple, then IBM, then Dell and then countless PC companies, had in many respects run its course as a device primarily for word processing and sending e-mails. Using material from the first chapter of the Campbell text, explain what happened to media with the rise of the Internet? Describe, summarize and give examples of the terms media convergence and the linear model of communication. Next, consider Steve Jobs's epic reinvention of Apple since 1997. Does the linear model of communication work to explain how Apple was able to dominate in an era of media convergence? What might make a better way to think about the communications changes Jobs and Apple were capitalizing on in capturing the public's attention? Does a non-linear and/or selective exposure model explain part of the reason why Apple has become dominant