Question: Does the Vscan represent a disruptive innovation? Will it cannibalize sales of GE Healthcare s more advanced and much higher - priced imaging equipment? 2

Does the Vscan represent a disruptive innovation? Will it cannibalize sales of GE
Healthcares more advanced and much higher-priced imaging equipment?
2. What marketing strategies should GE Healthcare follow to speed the adoption of Vscan in
the United States and around the world?

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