Does Under Armour have any core competencies and, if so, what are they?

Select "yes" for those statements below that are accurate and choose "no" for those statements that are not.

a. Designing innovative performance sports apparel.

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Yes

No

b. Capabilities in using the endorsement of prominent sports teams and professional athletes and the sponsorship of sports events to build growing awareness of the Under Armour brand.

(Click to select)

Yes

No

c. Cost efficiency in the production of performance sports apparel.

(Click to select)

Yes

No

d. UA has created a competence in marketing and advertising.

(Click to select)

Yes

No

e. It is fair to say that UA has built a potent and authentic brand image and reputation in a relatively short time.

(Click to select)

Yes

No

f. UA's distribution capabilities are growing stronger and are helping drive the company's revenue growth in international markets.

(Click to select)

Yes

No

g. UA has yet to build the brand awareness and brand image of Nike and adidas.

(Click to select)

Yes

No