Question: Donnas Data Storage (DDS) is located in Calgary, AB. DDS holds 6.43% share of the total annual market of 156,237 solid-state backup storage devices. DDS

Donnas Data Storage (DDS) is located in Calgary, AB. DDS holds 6.43% share of the total annual market of 156,237 solid-state backup storage devices. DDS provides its retailers with a margin of 36.4% on the retail price of $1234.00 per storage device. Brenda Smith, DDSs controller estimates that the variable costs are $326.21 per storage unit and fixed costs of $178,234 per year. In addition, shipping and packing costs of $25.12 per unit paid by DDS. Management costs are $295,000 per year, annual advertising budget is $232,000 and the company has one salesperson with a salary of $97,000 (no commission percentage)

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