Question: don't copy and paste... U copy the answer I will 5 dislikes Question 3 a) Describe TWO (2) target markets Nando's in Malaysia. (4 Marks)

don't copy and paste... U copy the answer I willdon't copy and paste... U copy the answer I will 5 dislikes

Question 3 a) Describe TWO (2) target markets Nando's in Malaysia. (4 Marks) b) Describe how a person goes through the decision-making process when he or she plans to purchase a meal from Nando's. (10 Marks) c) Propose any TWO (2) types of promotion tools and the suitable medium for Nando's to improve their brand recognition. Explain your answer. (4 Marks) d) Apart from product costs, identify TWO (2) other internal or external factors affecting Nando's pricing strategy. (4 Marks) e) Nando's is a South African fast food restaurant chain that focuses in Portuguese- African cuisine, such as its signature flame-grilled peri-peri style chicken. In 1987, the company was founded in Johannesburg. Suggest TWO (2) appropriate product mix- pricing decisions that Nando's can use to maximize their profits. (4 Marks)

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