(dont post the already posted answer before . need new and appropriate content)

Introduction

According to Gready (2013) organizational theory is based on four major perspectives namely the Classical, modern prospective, symbolic interpretive and postmodern perspectives. Management at Coca Cola focuses in adopting modern and postmodern perspectives in order to maintain the relation with business environment. Gill (2007) opined that adoption of modern perspective has enabled managers at Coca Cola to focus on reality of market situation based on the concepts and theories. Moreover, the adoption of the postmodern perspective helps the organization to increase the productivity of the different geographical operating division and focus on local and international customer satisfaction. Adoption of different organizational perspectives by Coca Cola Coca Cola adopts both mechanistic and organic models of organizational control and hence incorporates both modernist and post-modernist perspectives in the organizational management. Previously Coca Cola followed a centralized organizational structure with chain of command. The company at that time followed McGregors theory X Y to devise motivational techniques for the employees. However, the lack in the productivity of the employees provoked the company to adopt a post-modernist perspective. Coca Cola then adopted the post-modernist perspective by maintaining decentralized organization structure with two main operating groups namely bottling investments, the corporate group. The two operating groups are further divided based on geographical location. This ensured constant monitoring and increased productivity of labor in Coca Cola. With the decentralization of the authority and tasks, the employees became more responsible and accountable and the productivity increased. The Company employs around 31,000 people from all kinds of cultural diversities in order to maintain organizational diversity within the work culture and to generate high employment opportunity. This shows the adoption of post modernism perspective by the company. Majority of the problems of Coca Cola arises due to diversities in the prices of the raw materials in global market conditions. Hence by decentralizing the organizational structure and commencing the responsibility of the separate locations on the location head has helped Coca Cola to identify the unique target market (like diet coke for US customers. The companys flexibility, stability and high degree of standardization are the mechanistic features of the company and on the contrary, the high degree of responsiveness, efficiency and top down communication channels are the features of the organic model of Coca Cola. The postmodern consumer is focused on customer experience, meaning of the product rather than the product features, brand name and brand image. Thus, Coca Cola adopts a unique branding strategy to in influence the emotions of the consumers so that the consumers are able to connect with the brand and product. Coca-Cola since the time of its inception has faced numerous problems in relation to the effective management of labor within the organization. The labor policy of Coca Cola in 2005 showed a situation of unrest in the organizational structure. The policy introduced by the company in 2005 compelled the employees to pay for their medical bill more than the employers contribution. The high demand of Coca Cola indicated that the labor unrest will result in lowering of the production of coke and the company will not be able to meet the consumer requirements. The company went against the negative side of the modernist approach. Further, the company adopts the modernistic X and Y theory of motivation in order to assess the productivity levels of the employees and accordingly generate the motivational techniques. Baligh (2007) opined that the theory divides the managers within an organization into two parts namely X mangers and the Y managers. The X managers assume that the employees are lazy and are devising strategies to avoid hard work. On the contrary, the Y managers assume that all employees are productive and smart to handle all organizational situations with proper care. Although from the organization point of view theory Y managers, create more congenial working environment however, Coca Cola adopts theory X strategies to increase the productivity of the employees. Bansemir (2013) suggests that theory Y managers believe that the employees are capable of displaying self-direction and self-control and are capable of providing important suggestions that will help to increase organizational effectiveness. On the contrary the theory X managers do not take into account the views, creativity and ideas of the employees and creates a situation of dictatorship within the organization. Sagie and Koslowsky (2000) however commented that in Coca Cola the employees are required to undertake activities in a structured manner. The overall activity of the company is divided primarily into production, marketing and human resource segments. The employees of these divisions are required to perform similar activities for the total life span of the organization. The employees in the production segment are required to manufacture bottle, the employees in the packaging departments are required to bottle the products along with labels. Hence, these are some of the repetitive activities engaged in by the employees of Coke. Hence, the adoption of theory X in management of these segments helps the managers in Coca Cola to supervise the progress and monitor the work process. However, Coca Cola has switched over to the adoption of theory Y technique in case of managing the employees in the marketing division. The marketing division particularly employees connected with branding development needs to device creative strategies in order to attract the customers. Hence, the management of Coca Cola adopts a theory Y motivation technique in order to monitor their performance levels. The employees of this division are given the freedom take their own decisions and are equally accountable for any creative failure. Bukovsky (2011) suggested that the dual adoption of the combined leadership and motivational technique has helped Coca Cola in building a competitive work culture. The company also faces difficulty in maintaining and controlling the suppliers. Free flow of raw materials is hampered due to the lack of reliable suppliers in all geographical regions. Moreover depending upon a single supplier has also contributed to the inefficient supply chain system of the company especially the company faces geographical issues in regard to the supply of raw materials. Gill (2007) suggested the adoption of modernistic approach of ownership would help the company in resolving the supply issues. If the company adopts ownership strategies and instated of controlling suppliers, owns or purchases a supplier company then the company can develop its own supply as and when required. The owning of a supplier will enable Coca Cola to reduce the supplier costs and increase the make the business profitable.

Question1: Select two organizational perspectives of theory and also discuss why and how they will provide us with different ways of analyzing and understanding the coca cola and its affiliation with the environment of the organization. (500 words)