Question: Dorian Auto has a $ 2 0 , 0 0 0 advertising budget. Dorian can purchase full - page ads in two magazines: Inside Jocks
Dorian Auto has a $ advertising budget. Dorian can purchase fullpage ads in two magazines: Inside Jocks IJ and Family Square FS An exposure occurs when a person reads a
Dorian Auto ad for the first time.
The number of exposures generated by each ad in IJ is as follows: ads exposures;
ads exposures; ads exposures. For example, ads in IJ would
generate exposures.
The number of exposures generated by each ad in FS is as follows: ads exposures; ads exposures; ads exposures. Thus, ads in FS would
generate exposures.
Each fullpage ad in either magazine costs $ Assume there is no overlap in the readership
of the two magazines. Formulate an IP to maximize the number of exposures that Dorian can
obtain with limited advertising funds.
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