Question: Dorian Auto has a $ 2 0 , 0 0 0 advertising budget. Dorian can purchase full - page ads in two magazines: Inside Jocks

Dorian Auto has a $20,000 advertising budget. Dorian can purchase full-page ads in two magazines: Inside Jocks (IJ) and Family Square (FS). An exposure occurs when a person reads a
Dorian Auto ad for the first time.
The number of exposures generated by each ad in IJ is as follows: ads 16,2,500 exposures;
ads 710,3,000 exposures; ads 1115,10,000 exposures. For example, 8 ads in IJ would
generate 6(2,500)+2(3,000)=21,000 exposures.
The number of exposures generated by each ad in FS is as follows: ads 14,2,000 exposures; ads 512,6,000 exposures; ads 1315,8,000 exposures. Thus, 13 ads in FS would
generate 4(2,000)+8(6,000)+1(8,000)=64,000 exposures.
Each full-page ad in either magazine costs $1,000. Assume there is no overlap in the readership
of the two magazines. Formulate an IP to maximize the number of exposures that Dorian can
obtain with limited advertising funds.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!