Download the Excel file titled file titled Value per user xisx. Prepare a spreadsheet

to compute the

The value per user $($in terms of ad revenue potential$)$ on Facebook, Twitter

and Pandora from $2014$ to $2019$

The value of a user on a digital platform $($in terms of ad revenue potential$)$ is a metric

that seeks to capture the revenue generated by the average user from ads served by

the platform to its user base. More formally, this may be defined as

Value per user $=\frac{Advertising\text{R}\text{e}\text{v}\text{e}\text{n}\text{u}\text{e}\text{s}}{\text{N}\text{u}\text{m}\text{b}\text{e}\text{r}of\text{A}\text{c}\text{t}\text{i}\text{v}\text{e}\text{U}\text{s}\text{e}\text{r}\text{s}}$