Downloadable Instructions for Assignment 4 https://canvas.illinois.edu/courses/22175/quizzes/245020/take

Step 1

In the first step of the assignment, you identify elements of the cultural network of the country named in the identifier of your group. as Chinese These elements are:

• Values
• Thinking styles/Sayings
• Iconic monuments, people, or cities
• Songs, books, or movies
• Games, sports, or events
• Products (foods and non-food products) or brands

Please find one example for each element (or group of elements), describe briefly why you find this example important and how it is connected to your other example elements. You have one answer field for each element - M4 Step 1 A to M4 Step 1 F. In each field you give an example, a brief description why this example-element is important or iconic for the culture and how it is connected to other example-elements.

How do you get your information? Please research the web and library databases and use the materials introduced in the course.

For example, if your country is the United States and you research the element 'Iconic monuments, people, or cities', you could do google search for "U.S. monuments" and the result would be: "Mount Rushmore" and the "Statue of Liberty".

You can employ the Hofstede-Insights website (https://www.hofstede-insights.com(Links to an external site.) ) to identify values of the country named in the identifier of your group.

Example answer:

Iconic monument of the United States: Statue of Liberty. The Statue of Liberty is a very large monument on Liberty Island in New York Harbor in New York City. It is an iconic element for the US because it symbolizes libertya quintessential American value.The Statue of Liberty is connected to "the value of liberty"

M4 Step 1 A: Values

Please give an example of a value in the country named in your group identifier, a brief description why this value example is important or iconic for the culture and how the value is connected to other example-elements of Step 1 B to F.

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Flag question: Question 2Question 21 pts

Please give an example of a Thinking Style or Saying in the country named in your group identifier, a brief description why this Thinking style/Saying example is important or iconic for the culture and how the Thinking style/Saying is connected to other example-elements of Step 1 A to F.

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Flag question: Question 3Question 31 pts

Please give an example of an iconic monument, person, or city in the country named in your group identifier, a brief description why this monument, person, or city is important or iconic for the culture and how the monument, person, or city is connected to other example-elements of Step 1 A to F.

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Flag question: Question 4Question 41 pts

Please give an example of a song, book, or movie in the country named in your group identifier, a brief description why this song, book, or movie is important or iconic for the culture and how the song, book, or movie is connected to other example-elements of Step 1 A to F.

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Flag question: Question 5Question 51 pts

Please give an example of a game, a sport, or an event in the country named in your group identifier, a brief description why this game, sport, or event is important or iconic for the culture and how the game, sport, or event is connected to other example-elements of Step 1 A to F.

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Flag question: Question 6Question 61 pts

Please give an example of a food or non-food product, or a brand in the country named in your group identifier, a brief description why this food or non-food product, or the brand is important or iconic for the culture and how the food or non-food product, or the brand is connected to other example-elements of Step 1 A to F.

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Flag question: Question 7Question 71.5 pts

Step 2: Network Illustration

Please represent graphically the cultural knowledge network placing the country named in the identifier of your group at the center of the network and linking the elements of the network to each other based on the descriptions above. Which elements are central (i.e., elements connected to numerous other elements in the network), which are more peripheral?

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Flag question: Question 8Question 82.5 pts

Step 3: Summary

make a summary about how you could meaningfully incorporate the different elements in TV commercials, print ads, and digital ads (e.g., banners, microsites, social media messages, etc.) that introduce a new brand of yogurt in the country named in the identifier of your group. How could the iconic objects and elements of the cultural knowledge network be applied to create a culturally sensitive brand image and culturally appropriate consumers of the new yogurt?

For example, Americans endorse the value to "strive to be the best they can" which means that everyone attempts to become a better version of themselves. This value is related to their love for sport (football, baseball, basketball, hockey) and successful sport stars which are the best in their fields. The yogurt could be marketed as healthy food that allows you to be the healthiest and fittest version of yourself.

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