DQ$1$ TSC$-$Ya$!$

Read through Case #$3($Tractor Supply Company Targets the Part$-$Time Rancher$)$ on pages $486-487$ in your text $($or you can go directly to Case #$3$ in your e$-$text book $-$ just look in the table of contents$)$ and answer the following questions:

What is Tractor Supply Company$$s growth strategy? Why did you answer that way?

Why and how has TSC$$s target customer changed over time?

How does TSC$$s retail mix provide the benefits sought by its target market?

How vulnerable is TSC to competition? Why is this the case?

Why does TSC place so much emphasis on training employees?

Case $3$

TRACTOR SUPPLY COMPANY TARGETS THE PART$-$TIME

RANCHER

Tractor Supply Company $($TSC$),$ a large and fast$-$growing retailer w

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Retail Offering

The typical TSC store has $15\mathrm{.}000$ square feet of inside selling space a

While TSC creates a hometown farmer shopping experience of

technology. Its management information and control systems inclu