DQ$2$: Based on the following Mini Case:

When German automakers began their expansion into the U$.$S$.$ market, cup holders were not a feature of their products. In contrast, because many Americans spent significant time in their cars, ate in their cars, and so on$,$ advertisements for American cars often boasted of the number of cup holders that were part of their design. The German companies had to shift their thinking from strictly performance$-$based cars, to ones that better fit the needs of Americans. Today, many automakers have shifted their focus to the emerging markets, and how they can best serve the customers in those markets.

$2-$a$)$ Consider how different cultural dimensions might be reflected in the design of automobiles?

$2-$b$\}$ How marketing might differ across market?

DQ $3$

ON ETHICS: Some countries have a tradition of bribery for public officials. Is it ethical imperialism to prohibit firms headquartered in one$$s own country from engaging in bribery when doing business in countries with such a tradition?