DQ1 How Relevant For each scenario below, discuss the relevance of consumer behavior Be sure to try to connect back to specific class concepts covered in this week's chapters A student selling a textbook back to the college bookstore A student purchasing a value meal from an on campus fast food stand A family purchasing a new home A corporate CEO taking a prospective customer to lunch A consumer in a third world nation who is considering the purchase of a battery operated television from a government owned store DQ 2 How do firms become consumer oriented Explain this by giving an example showing a company that you feel is consumer oriented Now, think about a consumer on a business trip out of town What touchpoints take place during a typical day in a hotel for a business traveler How can a hotel become more customer oriented at each touchpoint

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Question: DQ1 - How Relevant... For each scenario below, discuss the relevance of consumer behavior.Be sure to try to connect back to specific class concepts covered

DQ1 - How Relevant...

For each scenario below, discuss the relevance of consumer behavior.Be sure to try to connect back to specific class concepts covered in this week's chapters.

A student selling a textbook back to the college bookstore
A student purchasing a value meal from an on-campus fast-food stand
A family purchasing a new home
A corporate CEO taking a prospective customer to lunch
A consumer in a third-world nation who is considering the purchase of a battery-operated television from a government-owned store

DQ 2

How do firms become consumer oriented? Explain this by giving an example showing a company that you feel is consumer oriented.
Now, think about a consumer on a business trip out of town. What "touchpoints" take place during a typical day in a hotel for a business traveler?How can a hotel become more customer oriented at each touchpoint?

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