Question: Dr . Bob spends too darned much time watching old people commercials on TV . A frequent ad sells a box with elliptical pedals so

Dr. Bob spends too darned much time watching old people commercials on TV. A frequent ad sells a box with elliptical pedals so you can exercise while you read, watch TV, work... and nobody would ever know, because its whisper quiet. They make no claims that the pedals really do much beyond a claim of improved circulation. Is this ad using central or peripheral messages? Explain your reasoning.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Final PDF to printer MHE-FTR-018 0077645065 BRE T T P. MAT HE RNE S T E VE GOVE DAVI D T HORNBL AD The Movie Exhibition Industry 2013 IT IS APT that 2012's top-grossing film was The Avengers, because...

Q:

I have attached the question. I will post student question when I receive one later. Chapter 2, Customer Behavior and 3, Segmentation of textbook can also be used. Marketing Management: MKT500 Week 1...

Q:

I've attached the question as a word file, thanks! JWCL165_c12_568-611.qxd 8/12/09 8:29 AM Page 568 12 Investments Chapter STUDY OBJECTIVES After studying this chapter, you should be able to: 1...

Q:

PLEASE COMPLETE NO LATER THAN 10/14 @3:30PM Each question(1,2,& 3) must be a minimum of 200 words. Please EXPLAIN answers in FULL detail and make answers knowledgeable based off the attached reading,...

Q:

PLEASE COMPLETE NO LATER THAN 10/14 @3:30PM Each question(1,2,& 3) must be a minimum of 200 words. Please EXPLAIN answers in FULL detail and make answers knowledgeable based off the attached reading,...

Q:

WEDDING DAY BLUES ... Dr. Bob, age 58, is an extremely wealthy, attractive, and physically fit local surgeon who has never married. One day, while working out at a local health club, Dr. Bob meets...

Q:

WEDDING DAY BLUES Dr. Bob, age 58, is an extremely wealthy, attractive, and physically fit local surgeon who has never married. One day, while working out at a local health club, Dr. Bob meets Susie,...

Q:

QUESTION START Hydra Capital offers a range of 1-year investment products for customers. The details for two such investment products are as follows: "Investment A" is a security tied to market...

Q:

Working is required This question is worth 10 marks in total. This is a written calculation question, and you should perform the necessary calculations/working on paper to later be scanned and...

Q:

Hydra Capital offers a range of 1-year investment products for customers. The details for two such investment products are as follows: "Investment A" is a security tied to market performance. For an...

Q:

If the brakes of a car, when fully applied, produce a constant deceleration of 11 feet per second per second, what is the shortest distance in which the car can be braked to a halt from a speed of 60...

Q:

Data related to the expected sales of golf balls and tennis balls for Medalist Inc. for the current year, which is typical of recent years, are as follows: The estimated fixed costs for the current...

Q:

1 1 Atomized Enterprises' Neutron Division qualified as a component held for sale during the year ended December 3 1 , Year 2 . The het book value of the division is $ 1 , 8 0 0 , 0 0 0 while its...

Q:

Hugo decides to buy his Christmas gifts on Black Friday. To simplify his life, he is giving his 10 closest friends scarves for Christmas and everyone else Christmas cards. Hugo is willing to pay up...