Question: draft a proposal for evaluating the CEO of a large multi-national company. In your proposal, identify the financial and non-financial measures that you believe would

draft a proposal for evaluating the CEO of a large multi-national company. In your proposal, identify the financial and non-financial measures that you believe would cut to the heart of evaluating a CEO's performance. Put your proposal in the form of a one-page memo to the board of directors. Make sure you justify each measure you list in your memo.

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