Draft Components of Industry Analysis, Target Market & Competitor Analysis (Mobile app creates personalized nutrition programs for customers based on their diet, health objectives, and lifestyle.)

Industry Analysis should include:

• Size and growth rate
• Sensitivity to economic cycles
• Technology change
• Regulations and certifications
• Supply and distribution channels

Target Market should include:

• Who is your target customer or consumer
  • Demographics
  • Geographic
  • LifeStyle
• Market size

The Competition

• Who are your major competitors?
• What will be your competitive advantage?
• How will you gain market share?
• Future competition (how will you create barriers to entry?)