Drag each strategy to the pricing objective it corresponds to. Drag and drop application. Make a profit Make a profit drop zone empty. Beat competitors Beat competitors drop zone empty. Increase affordability Increase affordability drop zone empty. Create prestige Create prestige drop zone empty. Attract customers Attract customers drop zone empty. Offer elite products at a premium price Set prices at 15% above cost of production Offer a popular item at a below-cost price Set prices lower than those of other businesses