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If Mel had decided to enter the market with the highest coffee prices in town as a high$-$end coffee shop, offering unique, new coffee products for the area, we would have suggested $...$

Mel had frequented the other two coffee shops in town and knew their pricing very well. Our team also studied the pricing history of the other coffee shops and calculated a market average price, which would have been $...$

A major financial goal Mel had was wanting to make a certain profit by year $3$ of operation. If that had been his over$-$riding objective, we would have recommended a strategy of $...$

Since the area was more than big enough to support three coffee shops, we discussed creating a price point that wasn't so low as to cause the other shops to suffer, but not so high that consumers didn't find the coffee worth the price. This would have been $...$

If Mel had decided that he wanted to emphasize the high quality of the products, focusing on the ethical trading and sourcing of the coffee, and product customization, in both marketing and advertising efforts, we would have suggested $...$

Item inventory

Stability pricing

Value pricing

Competitor$-$based pricing

Price skimming

Profit maximization