Question: Draw an attribute - based perceptual map for your chosen product. Include the main competitive brands and discuss any opportunity for repositioning. Explain the extrinsic

Draw an attribute
-
based perceptual map for your chosen product. Include
the main competitive brands and discuss any opportunity for repositioning.
Explain the extrinsic and intrinsic cues would be used in
assessing the
perceived quality of your chosen product, and as a marketer describe the
use extrinsic cues to improve the perceived quality of your produc

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