Question: - Draw two maps (7.5 points) - Value Chain for a branded cereal manufacturer - Can you identify the unit costs of the product (as

- Draw two maps (7.5 points) - Value Chain for a branded cereal manufacturer - Can you identify the unit costs of the product (as described in the case) as it moves through the entire value chain - Productivity Frontier Map for the FlTE Cereal Industry as a whole (Recall that the PFM is based on generic business strategies) - Describe your two maps (7.5 points) - 1 page max is fine

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