Drawing from Resurrecting Retail, identify and explain "the common pitfalls that business leaders fall victim to when tasked with building strategy for the future." In Chapter 2, Stephens writes about how consumers respond to the "salience of mortality" (reminders of death). Explain the ways that Solomon posits that consumers respond to salience of mortality (explained on pgs. 26-34). How might parts of this theory be applicable to food retailers? Stephens says that covid-19 has shifted the nature of experiential events. Explain how. What is the implication of this shift for retailers?