Question: Drawing from the material in Chapters 6 & 1 7 , how would you evaluate the effectiveness of your campaign? Identify at least five evaluation

Drawing from the material in Chapters 6 & 17, how would you evaluate the effectiveness of your campaign? Identify at least five evaluation tests / tools from Chapters 6 & 17 and explain how you will utilize each test / tool to evaluate the effectiveness of your campaign. Support your choices. (10 points)

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