Question: drawing from your knowledge about teams and groups and citing the evidence from the case study evaluate whether you consider the 6 Johannesburgers team to

 drawing from your knowledge about teams and groups and citing the

drawing from your knowledge about teams and groups and citing the evidence from the case study evaluate whether you consider the 6 Johannesburgers team to be effective

CASE STUDY THE SLEEPWELL MATTRESS ORGANISATION The Sleepwell mattress organisation was established by a team of 6 friends, who got together in one of their parent's garages - using it as a working space in early 2014. The team wanted to find a product with a traditional model they could disrupt, in the way that Uber transformed the taxi business world-wide. The team explored mattresses because one team member had sold mail-order bedding out of his dorm room at the University of Johannesburg a decade before. That business, the Mattress Group, reached R10 million in annual sales. The team agreed that the mattress idea was a good one and they started Sleepwell, a mattress organisation that eased customer points on shopping, delivery and sleep comfort. The team members brought different skills to the table. Their disparate backgrounds proved to be advantageous. One was a mattress expert and one a marketing expert that knew how to build a brand that could resonate with the public. The third team member was a music student who veered into web design, so he took charge of the online presence - he is now chief technology officer. The fourth team member was a stylist and took charge of innovation at the mattress organisation. All team members were from Johannesburg, so they knew about the problem of manhandling mattresses up the stairs in multiple walk-ups. That led to the breakthrough idea that they all endorsed: a boxed, compressed mattress that could easily be carried up steps, around corners and through doorways. The organisation generated R1 million in revenue in their first 28 days of operation - exceeding all their expectations and projections. Source: Adapted from: Smit, P.J., Botha, T. \& Vrba, M.J. 2018. Management Principles. A contemporary edition for Africa. 6th ed. Cape Town: Juta. 2.1 Drawing from your knowledge about teams and groups and citing the evidence from the case study, evaluate (give reasons) whether you consider the '6 Johannesburgers' team to be an effective team or not. (16) 2.2 Discuss the team type(s) that was(were) created by the six friends to start the Sleepwell mattress organisation. (4)

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