Drawing on the concepts covered in this module, answer the following questions:

Think about a recent purchase you made:

To what extent does your purchase align with the consumer decision$-$making process covered in this module?

Refer to the steps in the decision$-$making process and the choices in your evoked, inert, and inept set. Did you experience any cognitive dissonance? How so$?$

Perhaps one of the unique campaigns of $2016$ came from PatagoniaLinks to an external site., a well$-$known brand committed to sustainability, which encouraged consumers NOT to purchase their products. Imagine that! This Drum articleLinks to an external site. discusses the campaign and Patagonia's embrace of anti$-$consumerism with the intent to inspire more conscious consumption.

Discuss Patagonia's anti$-$consumerism:

Can the brand attract more consumers by encouraging them to "buy less"?

Will Patagonia inspire consumers to engage in more "conscious consumption"?

How can Patagonia's public relations department use social media to help Patagonia inspire a change in our habits? Provide an example.

Also, discuss the consequences of advertising to children:

What are the consequences of advertising to children?

Consider food marketing: what impact does advertising junk food have on children?

What about toys?

What standards and expectations do these create in children, and how can advertising to children evolve into excessive consumption?

Do you think banning advertisements for children could curb excessive consumption in our society?

What role can legislation play in changing attitudes and behaviors in society?