You are a marketing assistant for Auntie Em’s Cookie Company, which makes and distributes packaged cookies through grocery stores.  Your company recently ran a test market for a new brand of low-fat cookies called Tastee DeeLites.  The new brand meets government standards to be labeled and advertised as “low fat,” so the ads and package used in the test market highlighted that benefit. Test-market sales were very promising. However, now a consumer activist group has created a website () that claims Tastee DeeLites package and ads are misleading because the product’s high calories make it even more fattening than most other cookies. Your boss has asked you to recommend how Auntie Em’s should handle this situation. Drawing on what you’ve learned about consumer behavior, attitude and beliefs, do you think consumers would be misled? Does your company have any responsibility to respond to these charges? Should changes be made to the product, package, or promotion? 

Answer rating: 100% (QA)

Do you think consumers are being misled Yes of course the customers are being misled by the consumer activist group If the new brand named Tastee DeeLites is based on the ingredients that are fat free ... View the full answer