Question: Drawing upon the frameworks, concepts, and case studies discussed throughout this course, you are required to conduct a strategic analysis of one luxury brand of
Drawing upon the frameworks, concepts, and case studies discussed throughout this course, you are required to conduct a strategic analysis of one luxury brand of your choice. Your analysis should focus on the brand's positioning and strategy across the different tiers of luxury, specifically addressing the following dimensions if applicable: Accessible Luxury Premium Luxury Masstige (Mass Prestige) Intermediate Luxury Inaccessible Luxury
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