Question: Drew owns a candy store and is constantly trying new gummy bear flavours. They like to run tests to analyze the results before launching new
Drew owns a candy store and is constantly trying new gummy bear flavours. They like to run tests to analyze the results before launching new products. Currently, costs are 20% of revenues. Unfortunately, they only have the capacity to introduce one flavour. Using the table below, which flavour would be the most profitable on a per unit basis?
| Flavour | Product revenue, relative to current product mix | Product costs, relative to current product mix |
| Pistachio Durian | -0.25% | -8% |
| Red Curry | +3% | +8% |
| Kimchi | -2% | -20% |
| Peppercorn | +1% | -1.5% |
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