Driverless cars have been the stuff of science fiction for several decades. As a result of several recent technological breakthroughs, a fully functional driverless car may soon become possible. However, all of the macro forces shaping the automobile industry must come into alignment for the driverless car to become a true market opportunity.

a) Your task is to write an industry analysis using the Six Forces in the Environment of a Business.

b) Discuss with specific examples the following:

•    i. What changes in the macro-environmental forces are shaping the feasibility of the driverless car?
•    ii. If you were an executive at an automobile company, would you pursue your own model of a driverless car? Why or why not
•   iii. What other opportunities for new businesses can you envision that may result from the introduction of the driverless car into the market?

Answer rating: 100% (QA)

a Industry Analysis Using the Six Forces in the Environment of a Business Competitive Rivalry The driverless car industry is currently marked by intense rivalry as major players like Waymo Tesla and t... View the full answer