Dryel is a proctor & gamble product that allows consumers to dry clean their clothes in a dryer. Before launching the product, $P$&$G$ reseacrhers visited consumers homes and watched as people they sorted laundry, creating piles of darks, whites, delicates, and items that would go in the dry cleaner because the people were unsure how to clean them. This is an example of research.

Observation

Mall intercept

Visualization

Action based

Experiment