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Homework: Measuring Performance in Operations and Value Chains

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pply It$-$ Chapter $02$ Homework: Measuring Performance in Operations and Value Chains

Question $4$ of $7,$

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Problem $2-42$ Algo $($Analytics in Operations Management$)$

What is the average value of a loyal customer $($VLC$)$ in a target market segment if the average purchase price is $$55$ per visit, the frequency of repurchase is every month, the contribution margin $19$ percent two years from now, wh percent defection rate next year and to the nearest dollar.

calculations. Round your ans

For defection rate $=25\%,V$

For defection rate $=22\%,VLC=$$

For defection rate $=19\%,VLC=$$

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