Due to a lack of staff at an airline company, the company is forced to cancel some of its flights. Imagine that you are the Vice President of Marketing and develop a service rescue plan that includes all the possibilities you need to consider including: how you will inform passengers, how you will provide the service, whether you will offer any type of refund or remedy for the inconvenience to passengers and in what way and what information will be provided to the media

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As the Vice President of Marketing developing a service rescue plan for flight cancellations requires careful consideration of various aspects Heres an outline of the plan covering passenger communica... View the full answer