Due Wednesday by $11$:$59$pm Points $10$ Submitting a text entry box

Available after Mar $26$ at $12$:$30$pm

The retail price of our headphones is $$100.$ The production fee is $$25$ per set. On average, we pay $$9\mathrm{.}3$ for labor and management per set, $$0\mathrm{.}8$ for rent, $$1\mathrm{.}0$ for shipping, $$2\mathrm{.}6$ for processing, and $$5$ for a gift sent along with every

$17$ set of headphones.

Last year, our Google Display campaign sold $112,456$ sets in total.

To promote our headphones, we paid $$150,000$ for creatives, $$165,000$ for the data analytics team, and $$1,750$ for testing. The ad was distributed through Google Display, and the cost was $$3\mathrm{.}12$ CPM on average.

According to a Google Analytics report, our ad reached a total of $5$ million people.

Based on this data, use the ROI calculator and answer the questions below $($remember to download the ROI calculator to help you with the numbers$)$:

What are our gross sales per unit and per year?

What are our fixed costs per unit and per year?

How much do we spend on promotion?

What is our total investment?

What is the unit margin?

What is our net profit?

What is the break$-$even point?

What is our conversion rate $($sales$/$reach$)?$

What are our ROI and ROAI?