During a brainstorming session, your business manager tasked the marketing group with ideas for extending the company's line of appliances. Your work team was assigned Kitchen Appliances. Your team has 10 minutes to develop ideas to widen and deepen the product line, then share them with the marketing group. The company you work for is quite large and he's given each team the freedom to select any brand on the market as a reference point because he doesn't want to limit ideas to what your company, KingApp, produces.

1. Name an appliance brand that is well-known to you (and other consumers). (1pt)
2. Use a table to demonstrate your ideas to widen and deepen the product line (you must use a table format and paste it below). (5pts)
3. What is one reason that companies increase the width of a product line? (2pts)
4. What is one reason that companies increase the depth of a product line? (2pts)

Answer rating: 100% (QA)

Appliance Brand KitchenAid Product Line Widening Product Category Current Offerings Proposed New Offerings Ovens Wall ovens range ovens countertop ove... View the full answer